No Days Off
OVT (Overtime) is an Australian fitness apparel brand built around the mindset that progress is earned through consistency, discipline, and the work put in beyond the ordinary (no days off). With a focus on delivering premium quality training apparel, OVT aims to create clothing that performs as hard as the athletes who wear it while establishing a bold visual identity within the fitness community.

For this project, I was responsible for developing an existing design for the merchandise collection. The creative process began with extensive concept exploration, which was drawn largely from vintage athletic branding synonymous with American high school and varsity sports culture as per the clients request. This aesthetic was further developed by exploring with motion and strength represented through bold typography.

The final collection combines strong typographic compositions and confident branding to create apparel that feels both performance driven and lifestyle focused. Each design was developed to reinforce OVT's identity, producing a cohesive visual system that resonates with gym-goers and athletes while giving the brand a distinctive presence within the competitive fitness apparel market.

Client - Skitro
Creative Direction - Eunice Walker
Graphic Design - Eunice Walker