MEET ROI

Greencore uses an animated penguin character named Roi in its internal and external communications, particularly for sustainability and environmental awareness to staff. We were briefed to create an animation featuring Roi to help raise awareness among colleagues and the public about environmental issues, sustainability, and waste reduction.

Agency - Ruddocks
Client - Greencore
Animation Artwork - Ruddocks Graphic Designer & Illustrator (James Smart)
Animation - Eunice Walker