REVOLUTIONIZING
MOBILITY IN GHANA

SKITRO is a transportation company that provides ride hailing and courier services for the 9 - 5 market with a mission to deliver affordable and luxury rides at a convenient pace to people around the country. 

The vision was to create a visual identity that communicates movement. Using the letter ‘S’ from the company name, I was able to produce a bold logo mark that represents the letter ‘S’ but also doubles are pathways / roads to mark the transport and movement the company seeks to provide. The brand design further uses a bold and contrasted color palette, with brand elements and markers that are used consistently across all marketing and produce connected with Skitro. 

Client - Skitro
Brand Strategy and Creative Direction - Eunice Walker