2025

Every year at Alive Church, a conference is held to bring women together with the purpose to fellowship, pray, encourage and edify each other. I was tasked with creating a fresh look and visual identity different from previous years that could embody the theme well for the 2025 Gathering.

My aim was to stray away from generic themes and colors used in previous years that could typically be used to define “femininity” / “womanhood”. I decided on an approach that held the theme well “He let’s me catch my breathe” but one that could still visually be identified with a women’s gathering. Using deeper tones inspired by regal palettes, font styles and composition as well a floral aesthetic that could still to tie in to previous years.

Client - Alive Church
Concept, Branding, Digital and Print Design - Eunice Walker